Editing Ricky Steamboat (section)

===National Wresting Alliance / Jim Crockett Promotions (1977–1985)===

In 1977, he entered the National Wrestling Alliance-sanctioned Jim Crockett Promotions (JCP) (which ran under the concurrent brand names Mid-Atlantic Championship Wrestling and Wide World Wrestling (later World Wide Wrestling), as well as airing syndicated TV programs under those respective names), where he would remain for the next eight years of his career. Steamboat, who had been brought in as part of a talent exchange (a trade that sent Steamboat to Mid-Atlantic and One Man Gang to Georgia) by JCP booker George Scott on the recommendation of Wahoo McDaniel, was initially billed as a babyface protege of Wahoo, and barely spoke above whispers in interviews. Matching him with his brash young counterpart, Ric Flair, was a natural fit. Steamboat stepped up to the plate during an interview on the syndicated Mid-Atlantic Championship Wrestling when Flair, the then-Mid-Atlantic Television Champion, began goading the youngster. Steamboat knocked Flair out with a backhand chop to set up a match between the two. Steamboat's star making performance came when he pinned Flair after a double thrust off the top rope to win the NWA Mid-Atlantic Television Championship at WRAL studios in Raleigh, North Carolina.

Over the next eight years in JCP, Steamboat captured the NWA United States Heavyweight Championship three times and the NWA World Tag Team Championship six times (once with Paul Jones and five times with Jay Youngblood). He also held the NWA Mid-Atlantic Heavyweight Championship singles crown twice and wore the NWA Mid-Atlantic Tag Team Championship straps four times (three times with Paul Jones, once with Jay Youngblood). He also won the NWA World Television Championship title a second time (which by that point had changed to the NWA World Television title).

Fans in the Mid-Atlantic territory to this day talk about classic Steamboat moments: The day Flair dragged his face around the television studio, causing facial scarring, and Steamboat retaliating the following week by ripping Flair's expensive suit to shreds; when longtime tag team partner Paul Jones turned heel on Steamboat at the end of a two-ring battle royal; Steamboat and Youngblood painting yellow streaks down the backs of Paul Jones and Baron Von Raschke in order to embarrass them into defending the World Tag Team titles against the two; Steamboat and Youngblood's top drawing feud with Sgt. Slaughter and Don Kernodle; Steamboat and Youngblood being turned on by their friends Jack and Jerry Brisco; Steamboat in a shocking (and surprisingly emotional) feud against former mentor Wahoo McDaniel; and his last great series in the territory, feuding with Tully Blanchard over the NWA TV title. After having creative differences with JCP booker Dusty Rhodes, Steamboat, who had been the top face of the Crockett-owned promotion along with Flair, left JCP.