We need to dive into the Nike HTM sub-brand. It was a collaboration between Hiroshi Fujiwara the Godfather of Streetwear, Tinker Hatfield the legendary Nike shoe designer, and Mark Parker Nike SEO, at Nike beginning in 2002.
Nike HTM Air Woven (2002)[edit]
HTM is the ongoing design partnership between Mark Parker, Tinker Hatfield, and the godfather of Japanese streetwear, Hiroshi Fujiwara. “You could compare our process to a jazz jam session,” Parker says, “like musicians riffing and building on one another’s ideas.” The trio’s first project, in the early aughts, was a take on the Air Woven, a sneaker that had struggled to gain traction at Nike HQ. “HTM came to the rescue,” Hatfield says, by unlocking the aesthetic potential of the shoe’s avant-garde construction—and turning the silhouette into an instant classic in the process.
Nike introduced its revolutionary Flyknit technology through HTM.
Classic HTM Designs[edit]
- Nike Air Force 1 HTM
- Nike HTM Air Moc Mid (2002)
- Nike Sock Dart HTM (2004)
- HTM Zoom Macropus
- HTM Air Footscape Woven
- Nike Flyknit Racer HTM
- Nike Kobe Elite Low IX HTM
- Nike Free Mercurial Superfly