We need to dive into the Nike HTM sub-brand. It was a collaboration between Hiroshi Fujiwara the Godfather of Streetwear, Tinker Hatfield the legendary Nike shoe designer, and Mark Parker Nike SEO, at Nike beginning in 2002.
Nike HTM Air Woven (2002)
HTM is the ongoing design partnership between Mark Parker, Tinker Hatfield, and the godfather of Japanese streetwear, Hiroshi Fujiwara. “You could compare our process to a jazz jam session,” Parker says, “like musicians riffing and building on one another’s ideas.” The trio’s first project, in the early aughts, was a take on the Air Woven, a sneaker that had struggled to gain traction at Nike HQ. “HTM came to the rescue,” Hatfield says, by unlocking the aesthetic potential of the shoe’s avant-garde construction—and turning the silhouette into an instant classic in the process.
Nike introduced its revolutionary Flyknit technology through HTM.
Classic HTM Designs
- Nike Air Force 1 HTM
- Nike HTM Air Moc Mid (2002)
- Nike Sock Dart (2004)
- HTM Zoom Macropus
- HTM Air Footscape Woven
- Nike Flyknit Racer HTM
- KOBE Elite Low IX HTM
- Nike Free Mercurial Superfly