Nike HTM

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We need to dive into the Nike HTM sub-brand. It was a collaboration between Hiroshi Fujiwara the Godfather of Streetwear, Tinker Hatfield the legendary Nike shoe designer, and Mark Parker Nike SEO, at Nike beginning in 2002.

Nike HTM Air Woven (2002)[edit]

HTM is the ongoing design partnership between Mark Parker, Tinker Hatfield, and the godfather of Japanese streetwear, Hiroshi Fujiwara. “You could compare our process to a jazz jam session,” Parker says, “like musicians riffing and building on one another’s ideas.” The trio’s first project, in the early aughts, was a take on the Air Woven, a sneaker that had struggled to gain traction at Nike HQ. “HTM came to the rescue,” Hatfield says, by unlocking the aesthetic potential of the shoe’s avant-garde construction—and turning the silhouette into an instant classic in the process.

Nike introduced its revolutionary Flyknit technology through HTM.

Classic HTM Designs[edit]

  • Nike Air Force 1 HTM
  • Nike HTM Air Moc Mid (2002)
  • Nike Sock Dart HTM (2004)
  • HTM Zoom Macropus
  • HTM Air Footscape Woven
  • Nike Flyknit Racer HTM
  • Nike Kobe Elite Low IX HTM
  • Nike Free Mercurial Superfly


Links[edit]